Research Rationale/Questions
In present-day society, environmental problems are one of the most important issues facing us. Accordingly, the cognition that we should preserve environment is prevailing in Korea too. New Ecological Paradigm (NEP) measured the environmental awareness. It reported that Korean got higher marks than average (3.38 out of 5), showing relatively eco-friendly attitude. Th
mark) 또는 이마크 (E-mark) 제도라고도 하고 있으며, 이마크(E-mark)에서 영문자 E는 환경을 의미하는 "Environment" 또는 "Ecology"의 약자이다.
- 규제보다 자발적 수단에 의한 환경보전을 목적에 있다.
- 환경마크를 부여받은 제품은 판매시 환경보호단체․소비자단체 등의 지원을 받을 수 있기 때문에 기업
3 Environmental Analysis
To understand and analyze the market environment of The Very Waffle, we applied various marketing techniques.
1)Current position; Market Leader
We wanted to know The Very Waffle’s current position in the waffle market. Thus, we conducted research on it and the result was that The Very Waffle accounted for about 71.9% in the waffle market.
2) BCG Matrix
The Very Wa
∥ Emphasis on the individual level
Cause of environ. Problems: individuals.
The environmental issues may seem different according to the region; however, the sole reason of it is us ourselves. What makes the Earth sick are such factors as light we turned on unconsciously, tissue we dumped thoughtlessly, and human’s desire to be more comfortable and to enjoy more. In that sense, if we a